The numbers an owner should be able to say aloud

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1. Step 1
   Break even and runway: two numbers every owner should be able to say aloud

   How many sales before the business stops losing money, and how many months of cash are left if nothing changes. Both are simple. Both are routinely unknown.

   9 min
2. Step 2
   Unit economics: does one sale make money before you count the rent

   What a customer costs to win, what they pay, how long they stay, and how long until they have paid you back. Simple framework, and most of the mistakes come from what people leave out of each number.

   8 min