I want to start a business and do not know where to begin
If that is you, here is what this situation usually involves, in the order it usually comes up: the things worth checking, what each one is, and where the arithmetic for it lives. None of it says what to do.
- Who pays, how much, and for what, in one sentence, is the first thing a business has; the unit economics guide shows why.
- Break even with a salary for yourself inside it, and runway in months from the cash actually on hand, are the two numbers that tell a business from a hobby with a website; the calculators below compute both.
- A sole proprietorship, a single member LLC, and a corporation are the usual first forms; the business road explains what each is, and an attorney or CPA says which fits a particular case.
- A separate business bank account from the first sale is what makes the books readable; mixed accounts are what make them guesswork.
- Nobody withholds tax from a business owner's income, so a share of every payment set aside for taxes is how owners avoid the April surprise; the business road shows the arithmetic.
- A first customer tells more than a logo does; the starter road begins there.
Read these
Break even and runway: two numbers every owner should be able to say aloud
Unit economics: does one sale make money before you count the rent
An account is not an investment
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