Unit economics
Whether one customer or one sale makes money before the rent.
Where it is explained in full
Unit economics: does one sale make money before you count the rent. What a customer costs to win, what they pay, how long they stay, and how long until they have paid you back. Simple framework, and most of the mistakes come from what people leave out of each number.
A definition says what a thing is; it never says whether it fits you. The guides explain how it works and name the professional who confirms it for a particular person. The No Advice Disclosure.
Words beside it
- Opportunity cost
What you gave up by choosing this over the next best thing.
Ask about Unit economics
A model reads this page and answers from it. It will say when the answer is not on the page. Education, not personalized advice.